Douglas USA produces powerful marketing communications for rapid and realtionship building customer engagement
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Producers of Revenue-Generating Content, Strategies, and Tactics

Immediately Grab Visitor Attention
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Douglas USA LLC

When a company is active and visible online, it attracts and drives more visitors to its Website. But, that is not enough! Without prior established interest--like blogs generate--visitors spend a very small amount of time on a "new" home page before deciding whether it fulfills the most basic qualities of their search. Unfortunately, with so little time spent on this decision, it is nearly impossible to correctly discern the value of a site pause. However, site arrivals may be favorably influenced by blog messaging or if the site design and content communicate its value quickly and succinctly--normally only achieved with professionally generated messaging, content, and design. THE DOUGLAS AGENCY recommends that blogging be a complementary and parallel focus of a company's Web presence. Blogging will often attract and fulfill a visitor's interest in a product or service with instructive and educational content. The best blogs hit hard and fast with content which makes a difference, introduces new ideas, and guides visitors to attainable and soughtafter results.

Lead Your Promotion Army
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Douglas USA LLC
Just read an interesting article about Burger King being lead by children in Bloomberg's BusinessWeek. It reminded me of a scene from the original Wall Street movie where there was a company directive to save and cherish paperclips. It seems that the young upper management of Burger King made its workers into apostles of a ferocious approach to reduce costs. They communicated the personal need to acquire and nurture an “ownership mentality,” meaning that employees should respect the company’s expenses and revenue, as if it were their own. This all sounds reasonable to us and it should go even further to achieve dominance in a market--as opposed to only compete. Dominating a market isn't easy but your not alone if you have employees. Mobilize your workforce to promote your business via social media, public displays of logo and messaging on t-shirts, social interaction, and make sure you train and assign a gatekeeper to follow what's being communicated.
The Rise of "GOOD-SEARCH"
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Douglas USA LLC
Years ago we were commissioned by IBM, HP, and Microsoft to help launch a software solution that could enhance the remote management of a company's networking across desktops, LANs, and the enterprise. The only problem there wasn't a word to describe its capabilities--only a phrase. We lobbied with magazines and the analyst community that the best way to describe the power and scope of the new offering was to refer to it as "enterprisewide". We saw it in print for years and the term became famously associated with the product--primarily because it so appropriately described the solution. Today we launch two new phrases and an acronym to further communicate the value and more importantly the goal of good content. We embrace "Good Search" as the quintessential result of timely, important, and valuable information presented in support of a company, product, and/or services. It is a hard to reach outcome without quality and consistent content which provides matched-value to those who search.
The Importance of "EARLY-ON-DISCOVERY" (EOD)
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Douglas USA LLC
Equally important to "GOOD-SEARCH" is the variable of how long it takes content to be found. "Early-On-Discovery" (EOD) captures the importance of be timely and spot-on with good content. How important is "Good Search" and EOD to the success of what you market? It is just about everything when considering the relationship of online search and pulling the trigger on a purchase.

Research shows that more than 60-percent of B2B buying decisions are completed before contacting a product source or service. This is primarily true because online buyers/searchers seek more than 70-percent of the content on their own--before a company representative has a chance to influence their buying decision. The way you position, describe, and price is a powerful catalyst of EOD--so you better get it right--the first time!

The Importance of "EARLY-ON-DISCOVERY" (continued)
Published by:
THE DOUGLAS AGENCY
Early-On-Discovery of a company, product, and/or service is the best way to be included/considered for evaluation, comparison, and purchase.

And the reality is that surfers are also trying to limit the field of suppliers by looking for obvious reasons not to buy from, visit, try, or learn more about. It is a hard to reach outcome "Early-On" without quality and consistent content which provides matched-value to those who search.

These components of successful online marketing require company's to source quality content if they can't do it in-house and fully understand who is saying what online--from within.

Communicating With Customers Is A Lost Art
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THE DOUGLAS AGENCY
Communicating with customers is a lost art. Perhaps social media will change all that, but not without some trial and error. Customers have been and will continue to be a moving target which requires a conscientious scrutiny as to what they need to know and will ultimately benefit from.

Granted, there is nothing more social than smartphones. Everyone has one and a huge percentage of the people passing by your business are either using one and/or have one on their person. Human nature makes it easier for a person to pick up the phone than drive to your location. So why don't you display your business telephone to the street and stimulate some sales? Do it yourself or become the hero for a great idea which
undoubtedly will stimulate sales.
Without Good Intelligence...You Are Simply Guessing
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THE DOUGLAS AGENCY
We keep reading about do this to achieve that...regarding how consumers have changed the way they find, learn about and ultimately make purchase decisions. And, a growing number of influencers recommend that companies should understand this, adapt that, and match behaviors. The only problem is that customers are like you and me. We change, get influenced differently, and have varying degrees of experience, knowledge,
energy, work ethic, and time. Regrettably, there is no silver bullet when it comes to attracting sales, developing relationships, and growing a business. The truth is that you can do all the right things and still fail--unless the company and its most valuable assets are flexible, have extraordinary vision, hire the best people, support the best people--especially those who connect with customers, and gather intelligence from customers, the market, and the competition. Without good intelligence and communications you are simply guessing.
If You Do Two Things at Once, BOTH Efforts Suffer and Sometimes Fail
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THE DOUGLAS AGENCY
New Carnegie Mellon "Brain Interrupted" Study | Does the mere possibility that a phone call or e-mail will soon arrive drain your brain power? And does distraction matter — do interruptions make us dumber? The answer is: “Quite a bit,” according to new research by The Carnegie Mellon University’s Human-Computer Interaction Lab.

The point we make is—"If You Do Two Things at Once, BOTH Efforts Suffer"---another good reason to outsource a business' strategic and tactical marketing. When a business puts more focus on the customer, things like customers, customer-service, market potential, and customer needs (new revenue streams) will be quicker to identify and leverage into growth. For decades, we have found this to be true. So answer the phone, reply to that e-mail, and let experienced professionals drive the CRM boat.

Never Drink the Bath Water
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THE DOUGLAS AGENCY
The military calls believing and reacting solely to internal knowledge without outside intelligence and influencers--drinking the bath water. Just as it is in battle, communications, knowledge, and the strategic and tactical ability to respond is the overwhelming force which overcomes obstacles, and influences people. Without good intelligence and communications you are simply guessing.

Sometimes we are all too close to the issues and problems to make good decisions. And regrettably, sometimes the organization is broken. Confirm the functionality of the organization first, gather valuable intelligence, and respond appropriately. However, use the sales process to communicate succinctly before you lose your customers' attention.
Communicate Your Value
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THE DOUGLAS AGENCY
What does it really mean that buyers expect to be educated, not sold? Its not about the education....it's about the lengthening of the sales process! Education takes time and adds to the cost of products on the buying side of the proposition. This is especially true and the cost is compounded if the sales transaction is even partially-based on poor or incomplete information. We contend that there is a growing importance for companies to rapidly understand and communicate the value of its products, services, and reputation--but not from within the organization.

Mark Twain once wrote to a friend saying that he would have written a more succinct note, if he had more time. Powerful messaging is a cross between an art and science. It must be  and love--as in willing to care more about your customer than yourself.
Social media Is NOT a Silver Bullet!
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THE DOUGLAS AGENCY
Social Media Is Not A Silver Bullet! And, dare I say, it should not preoccupy most business owners.

Use Social Media to your benefit and build it out where you experience success and acceptance is our recommendation. However, in some circles social media has almost become the new Millennium Bug which disrupted business and cost companies billions of dollars in unnecessary expense. I hear too often that we have to do it. And, we cannot compete without it. Of which both statements aren't definitive in their line of thought and prediction. Don't get me wrong. Social media is great for specific tasks mainly rewarding existing customers and turning new customers into repeat buyers. Beyond this becomes time consuming, costly, and will likely not produce ROI results.

Distributed Learning and Testing Platform for Industry
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THE DOUGLAS AGENCY
We created a distributed learning and testing platform which communicates a company's expectations of employees with regard to daily activity, attendance, safety, and harassment. All materials, testing, and reporting are remotely administered through any Internet connection and/or device.

By confirming and recording what an employee has been told, their active participation in the process, and testing to assess their knowledge of the issues--it provides companies with a reliable means to significantly lower their exposure to wrongful suits and a host of liabilities by holding the individual more accountable for undesirable social interaction, disregard for safety and workplace rules, and illegal activities. We think it's a winning concept for business and their insurance carriers.

Customer-Centric Digital Business
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THE DOUGLAS AGENCY

Highly-competitive digital businesses hope to create new closely-matched products and services by gathering all types of information about their customers. By knowing and hopefully improving their understanding of customers, digital businesses set-out to anticipate customer needs, wants and trends and respond to them before the competition.

To achieve this lofty goal, businesses must communicate better, develop new collaboration tools, and reward innovation which moves the company closer to its customers via technology.

You Need Quality, Focused, Content
Published by:
THE DOUGLAS AGENCY
Why Do ONLY 36% of Companies Believe Their Content Marketing Is Effective?

ANSWER: Because Their Content Marketing Isn't Focused, Lacks a Viable Message, and Downright Terrible!

We Live In A DIY Business Environment Which Displaces the Business Communications Pros with Internal Staff Who Lack Real World "What Works" Experience. Short-Term Savings Doesn't Provide Long-Term Relationship Building and A Reliable ROI. The Internet Has Changed Business Forever. It's the Kind of Change Which Rightfully Scares Business Owners From Around the Globe.

Good Ideas Blog