When a company is active and visible online, it attracts and drives more visitors to its Website. But, that is not enough! Without prior established interest--like blogs generate--visitors spend a very small amount of time on a "new" home page before deciding whether it fulfills the most basic qualities of their search. Unfortunately, with so little time spent on this decision, it is nearly impossible to correctly discern the value of a site pause. However, site arrivals may be favorably influenced by blog messaging or if the site design and content communicate its value quickly and succinctly--normally only achieved with professionally generated messaging, content, and design. THE DOUGLAS AGENCY recommends that blogging be a complementary and parallel focus of a company's Web presence. Blogging will often attract and fulfill a visitor's interest in a product or service with instructive and educational content. The best blogs hit hard and fast with content which makes a difference, introduces new ideas, and guides visitors to attainable and soughtafter results.
Research shows that more than 60-percent of B2B buying decisions are completed before contacting a product source or service. This is primarily true because online buyers/searchers seek more than 70-percent of the content on their own--before a company representative has a chance to influence their buying decision. The way you position, describe, and price is a powerful catalyst of EOD--so you better get it right--the first time!
And the reality is that surfers are also trying to limit the field of suppliers by looking for obvious reasons not to buy from, visit, try, or learn more about. It is a hard to reach outcome "Early-On" without quality and consistent content which provides matched-value to those who search.
These components of successful online marketing require company's to source quality content if they can't do it in-house and fully understand who is saying what online--from within.
Granted, there is nothing more social than smartphones. Everyone has one and a huge percentage of the people passing by your business are either using one and/or have one on their person. Human nature makes it easier for a person to pick up the phone than drive to your location. So why don't you display your business telephone to the street and stimulate some sales? Do it yourself or become the hero for a great idea which
undoubtedly will stimulate sales.
energy, work ethic, and time. Regrettably, there is no silver bullet when it comes to attracting sales, developing relationships, and growing a business. The truth is that you can do all the right things and still fail--unless the company and its most valuable assets are flexible, have extraordinary vision, hire the best people, support the best people--especially those who connect with customers, and gather intelligence from customers, the market, and the competition. Without good intelligence and communications you are simply guessing.
The point we make is—"If You Do Two Things at Once, BOTH Efforts Suffer"---another good reason to outsource a business' strategic and tactical marketing. When a business puts more focus on the customer, things like customers, customer-service, market potential, and customer needs (new revenue streams) will be quicker to identify and leverage into growth. For decades, we have found this to be true. So answer the phone, reply to that e-mail, and let experienced professionals drive the CRM boat.
Sometimes we are all too close to the issues and problems to make good decisions. And regrettably, sometimes the organization is broken. Confirm the functionality of the organization first, gather valuable intelligence, and respond appropriately. However, use the sales process to communicate succinctly before you lose your customers' attention.
Mark Twain once wrote to a friend saying that he would have written a more succinct note, if he had more time. Powerful messaging is a cross between an art and science. It must be and love--as in willing to care more about your customer than yourself.
Use Social Media to your benefit and build it out where you experience success and acceptance is our recommendation. However, in some circles social media has almost become the new Millennium Bug which disrupted business and cost companies billions of dollars in unnecessary expense. I hear too often that we have to do it. And, we cannot compete without it. Of which both statements aren't definitive in their line of thought and prediction. Don't get me wrong. Social media is great for specific tasks mainly rewarding existing customers and turning new customers into repeat buyers. Beyond this becomes time consuming, costly, and will likely not produce ROI results.
By confirming and recording what an employee has been told, their active participation in the process, and testing to assess their knowledge of the issues--it provides companies with a reliable means to significantly lower their exposure to wrongful suits and a host of liabilities by holding the individual more accountable for undesirable social interaction, disregard for safety and workplace rules, and illegal activities. We think it's a winning concept for business and their insurance carriers.
Highly-competitive digital businesses hope to create new closely-matched products and services by gathering all types of information about their customers. By knowing and hopefully improving their understanding of customers, digital businesses set-out to anticipate customer needs, wants and trends and respond to them before the competition.
To achieve this lofty goal, businesses must communicate better, develop new collaboration tools, and reward innovation which moves the company closer to its customers via technology.
ANSWER: Because Their Content Marketing Isn't Focused, Lacks a Viable Message, and Downright Terrible!
We Live In A DIY Business Environment Which Displaces the Business Communications Pros with Internal Staff Who Lack Real World "What Works" Experience. Short-Term Savings Doesn't Provide Long-Term Relationship Building and A Reliable ROI. The Internet Has Changed Business Forever. It's the Kind of Change Which Rightfully Scares Business Owners From Around the Globe.