Douglas usa enables your business to be all it can be

More Recognized | profitable | customer-centric

 

DOUGLAS USA produces powerful marketing communications and graphics which rapidly recover the cost of creation,

implementation, to deliver a premium return on investment which stimulates expansion, recognition, and brand loyalty.

 

Product flipping books, catalogs
+ Highly-Sharable Sway presentations

 

Consumers have higher expectations today and want consistently beautiful and personalized content. Douglas USA Flipping Books, Catalogs, and Presentations create better customer experiences with fully-branded, intuitive, different, beautiful, easy to share, and visual publications--in print and online. 

 

DOUGLAS USA matches the most-powerful and reliable digital storytelling platforms to client content--to seamlessly create and share interactive reports, presentations, personal stories, and much more!

Branded Wall Calendars
remain top-of-mind all year long!

  • Turnkey Design to Print Service

  • Integration of Product Images

  • Trade Show Exhibition Dates

  • Branded 365 x 24 x 7 Exposure

  • Double Laminated

  • OPP Gloss Film Coating 

  • Write+Wipe Whiteboard Surface

  • Top+Bottom Metal Tinning

  • Single Hanging Eyelet

software and hardware
technology consultations

DOUGLAS USA has principals who were co-founders of several private and public organizations which marketed personal computers, enterprise networking equipment, telecommunications, VSAT communications, high-performance disk-storage subsystems, and biometric authentication and security solutions.

 

They successfully Contributed to Domestic and International Projects as Copywriters, Strategic Planners, Technical Analysts, and Application Experts. Their Responsibilities Included Performing Due Diligence, Creating Identity Packages, Managing Product and Company Launch Tactics and Strategies, Fine-Tuning Marketing Plans, Multiple-Tier Pricing, Reseller Agreements,  Company and Product  Branding, Reputation  Management and Restoration Duties.

We “Pixel-Perfect” Your Website for
desktops + tablets + smartphones

Responsive web design doesn’t give a designer unlimited control to determine how every element renders on different devices. This means that the design might look slightly different than initially intended when viewed on different screens and at different resolutions. Instead of responsive web design, the ideal is “Pixel-Perfect Responsive Web Design,” which gives a designer precise control over all elements including pixels. This pixel-accurate design ensures that the website functions and appears as planned, regardless of where it is viewed.

our services

Industrial safety protocol booklets...
branded + perforated
signature card...

Custom-Branded Employee Safety Orientation Booklets Set Company Policy In An Easy to Follow Pocket-Sized Format. Douglas USA creates custom-branded and professionally written OSHA compliant safety manuals for heavy industry. Every manual is customized to client specifications, images, branding, and unique content. OSHA requires every business with one or more employees to have a written Injury, Illness, and Prevention Program (IIPP) in place. Douglas USA makes it easy to remain up-to-date and compliant. It provides a turn-key solution which encompasses, creation, editing, formatting, printing, and delivery.    

print project consulting + paper specification + management

Commercial Printing is not a Science and Requires Extensive Experience, Hands-On Project Management, and the Best Press and Paper. DOGLAS USA Print Production Services make promoting your products easier and with a more rapid return on investment. For each project, a Paper Mill-trained Paper Specification professional matches a diverse selection of weights, trim widths, recycled content levels, and cost to the exact parameters of your projects. Our experienced newsstand and controlled-circulation publication team ensure precise color registration, better continuity between production runs, and precise color matching. 

Industrial bid packaging of resumes... powerpoint presentations... editing...
formatting... Templating... services

Douglas USA bid packaging services move

industrial bids to the top of the stack. Because 90-percent of communication is non-verbal, progressive industrial companies are making their bid packages rapidly communicate executive experience and organizational capabilities in a streamlined presentation of value. 

 

Douglas USA editing, formatting, and templating services make bids easier to compare, find value, and evaluate. All content is organized and presented in a similar, but powerful format.

WE “PIXEL-PERFECT”
YOUR WEBSITE FOR DESKTOPS
+ TABLETS + SMARTPHONES

Responsive web design doesn’t give a designer unlimited control to determine how every element renders on different devices. This means that the design might look slightly different than initially intended when viewed on different screens and at different resolutions. Instead of responsive web design, the ideal is “Pixel-Perfect Responsive Web Design,” which gives a designer precise control over all elements including pixels. This pixel-accurate design ensures that the website functions and appears as planned, regardless of where it is viewed.

PRODUCT FLIPPING BOOKS, CATALOGS+ HIGHLY-SHARABLE SWAY PRESENTATIONS

 

Consumers have higher expectations today and want consistently beautiful and personalized content. Douglas USA Flipping Books, Catalogs, and Presentations create better customer experiences with fully-branded, intuitive, different, beautiful, easy to share, and visual publications--in print and online. 

 

Douglas USA matches the most-powerful and reliable digital storytelling platforms to client content--to seamlessly create and share interactive reports, presentations, personal stories, and much more!

i-too golf storefront catalog flipping book

BRANDED WALL CALENDARS
REMAIN TOP-OF-MIND
ALL YEAR LONG!

  • Turnkey Design to Print Service

  • Integration of Product Images 

  • Trade Show Exhibition Dates 

  • Branded 365 x 24 x 7 Exposure 

  • Double Laminated 

  • OPP Gloss Film Coating 

  • Write+Wipe Whiteboard Surface 

  • Top+Bottom Metal Tinning 

  • Single Hanging Eyelet

SOFTWARE AND HARDWARE TECHNOLOGY CONSULTATIONS

For Decades, the Principals of Douglas USA Complemented Prominent Technology and Promotional Organizations. Its principals are also co-founders of several private and public organizations which marketed personal computers, enterprise networking equipment, telecommunications, VSAT Communications, high-performance disk-storage subsystems, and biometric authentication and security solutions.

 

Having principals with hands-on revenue-generating experience makes them indispensable for the education, nurturing, and advisement processes businesses must deliver to keep existing customers and attract new business.

INDUSTRIAL BID PACKAGING OF RESUMES... POWERPOINT PRESENTATIONS... EDITING...
FORMATTING... TEMPLATING...
SERVICES

Douglas USA bid packaging services move

industrial bids to the top of the stack. Because 90-percent of communication is non-verbal, progressive industrial companies are making their bid packages rapidly communicate executive experience and organizational capabilities in a streamlined presentation of value. 

 

Douglas USA editing, formatting, and templating services make bids easier to compare, find value, and evaluate. All content is organized and presented in a similar, but powerful format.

SMALL BUSINESS PROBLEM SOLVING

 

An Average Business That’s Expertly Marketed Will Rapidly CRUSH a Superior Organization and Make It More Difficult to Compete. It doesn’t matter how good your business or service is--if too few people know. 

 

An expertly-marketed business reaches the right people with the right message. Expertly-marketed businesses motivate people to hire them or buy from them attracting a huge slice of the market potential. 

 

Small businesses struggle to get attention. They mistakenly rely on word of mouth communication of value, which rapidly dries up when an expertly marketed competitor becomes more active and visual.

INDUSTRIAL BID PACKAGING
OF RESUMES... POWERPOINT PRESENTATIONS... EDITING...
FORMATTING... TEMPLATING
...SERVICES

DOUGLAS USA bid packaging services move

industrial bids to the top of the stack. Because 90-percent of communication is non-verbal, progressive industrial companies are making their bid packages rapidly communicate executive experience and organizational capabilities in a streamlined presentation of value. 

 

DOUGLAS USA editing, formatting, and templating services make bids easier to compare, find value, and evaluate. All content is organized and presented in a similar, but powerful format.

Who is DOUGLAS USA

 

DOUGLAS USA specializes in raising the visibility of products, services, and companies. Starting with a clear understanding of the client's strategic goals and resources, DOUGLAS USA utilizes strong research skills to gain an accurate picture of the client's competitive and sales environment, including over-the-horizon technologies, competition, product capabilities, international markets, and more. DOUGLAS USA then uses this information to develop key messages that are part of a comprehensive marketing communications program aimed at prospects, customers, editors, users groups, consultants, and other influencers. These programs have specific targets, timetables, and budgets since no plan is complete without accountability. The end result: Greater visibility; increased difficulties for competitors; and more leads and sales - both in the U.S. and abroad.

Marketing Communications

 

A marketing communications plan provides a structured overview of visibility goals, activities, milestones and benchmarks—while complementing and supporting a  company's overall marketing strategy. Components of communications include PR, advertising, trade shows, direct mail, sales support materials and other communications vehicles. The final result is a detailed description of all activities with complete timetables and budgets.

 

 

Marketing Communication Plans

 

A marketing communications plan provides a structured overview of visibility goals, activities, milestones and benchmarks—while complementing and supporting a  company's overall marketing strategy. Components of communications include PR, advertising, trade shows, direct mail, sales support materials and other communications vehicles. The final result is a detailed description of all activities with complete timetables and budgets.

Internal Audit
 

An internal audit closely examines the attitudes, ideas, and perceptions of a firm's  direction and helps to coordinate strategic thinking and to make sure that different parts of a company aren't working against one another. It gives clients a clear, coherent picture of where it is now and where it is going, and to open channels of communications within the organization. The end result is a more focused positioning strategy and assurance that all operations are in-synch.

 

 

External Audits 

 

A company must understand the market environment for its products, including the strengths and weaknesses of competitors, emerging competition, and market trends. This understanding rarely comes from market research in technology-related industries. Just remember how often predictions concerning user acceptance of new technologies or market opportunities have missed the mark Instead, companies must rely on an understanding of the "intangibles" that affect market opportunities: Attitudes of "influencers;" needs and wants of prospects; and awareness of potential market opportunities.

 

Media Relations
 

Media relations provide consistent, ongoing communications with targeted editors to establish relationships, plant article ideas, and discover upcoming editorial opportunities. This contact usually consists of regular monthly phone calls to influential editors, but also includes trade show meetings, press tour contacts, and letters.



Press Releases
 

Press releases are two-three page announcements of new products, technologies, distribution agreements, customers, management changes, or other events. Ideally, press releases containing "news" should go out at least monthly.

Article Placements

 

There are three types of article placements: Application stories, which detail a user "success story''; technical articles, which explore a technology or application; and opinion pieces, which offer management opinions on critical industrywide issues.

 

 

Press Tours

Press tours are one-on-one visits with top editors at their offices. These visits allow detailed discussions on a key topic or announcement. They are particularly useful to preview upcoming product announcements on an "embargoed" basis so that announcements will be publicized on the first day of a trade show or other event. These out-of-town calls on editors usually take two-three days, with three-four editorial meetings per day. Discovery meetings should include in-depth interviews, product demonstrations, etc.

Trade Show Publicity

 

Trade shows provide an excellent opportunity to meet editors one-on-one, attend press events, distribute press kits and other information, and allow editors to establish a relationship with key management personnel.

 

 

Media Analysis

 

Media analysis consists of press clipping reports that feature circulation figures, column inches and advertising equivalency on an "if purchased" basis. This allows you to perform a cost/benefit analysis of your PR expenditures. 

 

 

Executive Communications

 

Executive communications produce speeches, seminars, panel discussions, roundtables, conferences, etc. These events can occur at trade shows, editorial showcases, industry consortiums, and other high-visibility events.

Newsletters

 

Newsletters are two-eight page publications that are usually mailed quarterly to key audiences. Newsletters can include articles on new products and technologies, corporate events, application stories, Q&A, letters from the president, tips, and techniques, etc.

 

 

User/Consultant Programs

 

User programs provide regular, consistent contact with users. Consultant programs open communication channels to targeted industry consultants who can influence RFPs and prospect purchasing decisions. Vehicles for communications with both groups can include newsletters, user groups, focus groups, technical or other "hot lines," visits to client site or company headquarters, directories of other users, etc.

 

Advertising

 

Consistent and powerful advertising builds awareness and generates sales leads across any and all media. In highly competitive markets, trade advertising provides a targeted vehicle for companies to distinguish their products and services. Advertising can cost-effectively target specific industry segments, or reach decision makers in multiple markets. This flexibility makes advertising one of the prime means for companies to deliver their selling messages. Advertising can be an integral part of a complete marketing communications program, reinforcing and complementing direct mail, telemarketing, PR and other activities.

 

 

Direct Mail

Direct mail provides a vehicle to reach specific groups with targeted sales messages. These messages can provide more detail than advertisements, demonstrate a broad range of capabilities and promote response with a bounce-back or fax-back card. Direct mail can be easily controlled and measured, and can provide high frequency at relatively low cost. The creative format of direct mail can vary according to budget, audience and message, ranging from simple letters to high-impact catalogs, premiums and posters.

Sales Support

 

Brochures, product sheets and even special events provide sales organizations with the basic tools to communicate product advantages. For printed materials, the creative use of color, photography and design creates visual excitement which captures the attention of prospects and drives home the selling message.

 

 

Alternative Programs

 

New technologies are creating additional opportunities to influence prospects, customers, sales force, etc. Using these technologies not only opens new channels of communication but also can set you apart from less sophisticated competitors. In addition, more-traditional alternative media can provide cost-effective methods to showcase your messages.