ESTablished 1993

"Making Identities, Reputations, Products, Services, and Websites
More Believable, Credible, and Better Known than the Competition"

healthcare

Assisted Living, Medical Practices, Rehab, & Skilled Nursing | Advertising, Banners, Charity Events, Community, Contests, Copywriting, Event Planning, Event T-Shirts, Fundraisers, Fishing & Golf Tournaments, Handouts, Admissions Packets, Holiday &
Welcome Greetings, News Pitching, News Releases, Photography, Radio and TV Ads,  Scripting, Signage, Story Positioning,  Video Production, and Websites.

TECHNOLOGY

Hardware and Software - Analyst Relations, Competitor Announcement Collaboration, International Launches, Strategic and Tactical Marketing Plans, Multiple-Media Presentations, Press, Radio, and TV News Conferences and Releases, Speechwriting, Trade Show PR, Media Relations, Direct Mail, Packaging, Promotion, Messaging, Copywriting, Logos, Collateral, Data Sheets, Maps, Product Comparison and Testing Management, Product Awards Leadership, Technical Editor and Editor-in-Chief of Newsstand and Controlled Circulation Technology Magazines, Contributing Editor to Technology and Show Daily Publications, Contributing Editor and Case Study Writer for Oracle at Work, and Contributing Editor of Que Publishing's  Using Windows 95. 

industrial 

Construction & Fabrication | Omnichannel Advertising, Archival Services, Branded Apparel, Banners, Calendars, Portfolio Booklets, Fully-Contextual Content, Branded Resumes, Briefings, Fundraising, Handouts, IDs, Licensing, Logos, Maps, Media Interest, Industrial Photography, Pins, Fully-Branded Bid Packages, Presentations, Promotion, Rack Cards, Radio, and TV Spots, Newsletters, Community Events, Signage, Speeches, Sponsorship, & Trade Show Booths.

BUSINESS IDENTITY

Analyst Meetings, Awards, Branded Apparel,  Branding,  Brand Promises, Brochures,  Community, Copywriting, Display Advertising, Flipping Books, HTML 5 Content, Logos, Maps, Memberships, Naming, Pins, Presentations, Press Tours, Rack Cards, Reputations, Resumes, Sales Models, Signage, Speeches, Strategic Messaging, TV and Radio Commercials, Wall Calendars, and Websites. 

client projects

visual presentment of douglas usa capabilities & experience
 

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"Established in 1993, the DOUGLAS USA LLC is a woman-owned business that enables organizations to be more recognized, likable, profitable, and customer-centric. Its SEO and Schema content creation and reputation management for business produces exemplary RESULTS."  DK+MLK
 

TRIP HAIRSTON | NEPHROLOGY ASSOCIATES - COLUMBUS

"DOUGLAS USA Exceeded All My Expectations in Redesigning Our Logo, Website, Marketing, and Printed Materials. Doug and Marion Rapidly Provide Great Value and Innovation Which Makes a Difference. Our New Website with Its Downloadable and Fillable Patient Forms has Increased Our Efficiency in Providing the Best Possible Care to Our Patients. We also Remain Impressed with the Level of Ongoing Service Douglas USA Continues to Provide."

gary nichols | president & coo - tuscaloosa

"McAbee Construction, Inc. has used the services of DOUGLAS USA for more than ten years. They have completed multiple projects on our behalf in many diverse areas of our company. We appreciate their expertise and willingness to go above and beyond to satisfy our needs as a client. We consider DOUGLAS USA a valuable partner in our business endeavors."

MARK HARDY | OWNER/PRODUCER - COLUMBUS 

"DOUGLAS USA Strengthened Our Thought Leadership by Making It More Fact-Based, Believable, Visual, and Persuasive. Making Our Business Value and Mission Better Understood, Has Stimulated New Relationships, Increased Revenues, Shortened Sales Cycles, and Improved Closure Rates"

HEALthcare 

Assisted Living, Medical Practices, Rehab, and Skilled Nursing - Contextual Advertising, Awards, Banners, Community, Copywriting, Crisis Communications and Management, Editing, HTML 5 Content, Maps, Annual Healthcare Appreciation Events, IT support, News Releases, Pins, Presentations, Rebranding, Healthcare
Recruitment, Reputation Promotion, Speeches, Signage, Storytelling, 
Special Events, Competitive Intelligence and Messaging,  and Writing.

KEN PHILLIPS, ADMINISTRATOR | The pointe retirement community - columbus 

"For more than a decade, Doug and Marion of DOUGLAS USA have responded to our advertising and marketing needs with unparalleled due diligence that saves us money, makes us more competitive and visible in the community." 

KEN PHILLIPS, ADMINISTRATOR | The POINTE RETIREMENT COMMUNITY - COLUMBUS  

"DOUGLAS USA's crisis management during the COVID-19 outbreak provided fact-based information to the media and the community in a way that maintained our reputation for caring and the unrelenting observance of the mandated state and federal protocols. We could not do without their services in good times or when crisis needs management."

  seasoned  leadership

producers of competitive advantages for businesses, candidates, institutions, products, services, & Websites

marion lott-kilarski
Creative & PRINT PRODUCTION DIRECTOR

Co-founder and creative and business development director with more than 30 years of innovative design, brand marketing, advertising, and print publishing experience.

"Marion Kilarski is a "world-class designer" of corporate identity and high-visibility communications comprised of product and promotional brochures, catalogs, business-branded wall calendars, and online content."

Kilarski is a former color specialist in wallcovering manufacturing, a commissioned artist in the hospitality industry, an art director for one of the largest and most prominent engravers, and a paper specification analyst for the Zellerbach-Mead paper company.

DOUG KILARSKI
senior analyst, author & editor

Co-founder Doug Kilarski is a well-respected master communicator and a widely-published author, editor, and business/sales SEO analyst.

"His business development strategies have benefitted Fortune 100 and best-of-class companies from numerous industries."

Kilarski is a former technical editor for the world's largest newsstand magazine and an editorial director and editor-in-chief for industrial, golf, computer, and trade publications. Presently clients find extraordinary value in his reconstitution, blending, rebranding, and merging of acquired businesses, products, services, and reputations.

a full-time job

Search engine optimization is a full-time job that no business owners or
top executives have time to consistently do well. It is a necessary
and rewarding investment to be performed internally or outsourced, because nearly 75% of Internet shoppers seeking a product or service begin their journey with search.

organic search bargain

 Organic Search is a bargain. Unlike PPC, Banners, and Affiliate Relationships, Organic Search is a Residual, Long-term Value Because it Continues Far Beyond When an SEO Campaign Ends. Search is a business investment rather than a cost because the conversion rates are far superior to any other influencer and attainable.

CONSISTENTLY OUTRANK COMPETITORS

Outrank competitors online with DOUGLAS USA and its backlink management, higher-quality and more clickable content, technical SEO, and schema markup capabilities to increase online visibility of businesses, products, and services and shopper recognition of brands.

Optimizing website content for outranking competitors begins with the creation of a powerful, fact-based content brief that communicates when and why shoppers should seek out and discover the client and its products and services.

DOUGLAS USA ensures that businesses appear higher and more often in search engine results pages (SERPs). This increased visibility attracts more organic traffic and produces a higher domain authority, making it easier for potential customers to discover the value, purpose, location, quality, and reputation of a business and its products and services.